Subaru Highlights Inspiring Stories

Did Someone Say Outside?

Subaru Encourages Dog Lovers Everywhere to Enjoy the Great Outdoors with Their Dogs as Part of REI #OptOutside Movement

Today, Subaru of America announced that, through its partnership with REI, it is bringing together two passions of Subaru drivers, the outdoors and pets, to invite dog lovers everywhere to #OptOutside with their four-legged friends on Black Friday. Subaru is encouraging millions across the country to #OptOutside with their pets and share their outdoor adventures on social media leading up to and on Black Friday itself.

Multi-Faceted BITE App Enhances Sodexo Customer’s Dining Experience

Sodexo, world leader in Quality of Life Services, has introduced the BITE mobile app to its dining guests, thus allowing them to use their phones to plan ahead for healthy eating and so much more. Developed by Sodexo’s Culinary Solutions team, the app is an industry-leading use of technology to give consumers a convenient one-stop shop for nutritional information, menus, promotions, wellness tracking and loyalty rewards.

Communicating With the Customer

Across much of the 2016 Strategic Directions: Water Industry Report, a common trend is that high-profile events impacting water supply and distribution networks have dramatically raised awareness of operational challenges but also demonstrate an opportunity to change decades-long funding trends.

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.

Chimani and Subaru Launch Free Mobile App Travel Guides For National Parks

Chimani, Inc., in partnership with Subaru of America, has announced the launch of 59 mobile app travel guides – one for each of the 59 iconic national parks – in celebration of the 2016 National Park Service Centennial.

Arrow Electronics’ Semi-Autonomous Car Hits Record 152 MPH with Quadriplegic Former Racecar Driver behind the Wheel

Indianapolis, Ind. May 24, 2016 /3BL Media/ – Former IndyCar driver and current team owner Sam Schmidt reached a top speed of 152 mph on Sunday at the Indianapolis Motor Speedway in a newly designed semi-autonomous motorcar (SAM) developed by Arrow Electronics, Inc. (NYSE:ARW). Schmidt, who has been paralyzed and unable to use his arms and legs since a racing accident in 2000, completed the record drive in between qualifying laps for the 100th running of the Indianapolis 500.

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