Why High-Tech Highways Will Change the Way You Drive

Sep 22, 2017 10:30 AM ET
Campaign: The Ray

Reprinted from Geico More

Drive Interstate 85 in Georgia and you may happen upon an area that looks a little different. You can roll over panels that are collecting energy from the sun, then pass over a sensor that instantly detects the air pressure in your tires.

These technologies, which are being piloted at a visitor’s center on an 18-mile stretch here known as “the Ray,” offer a fascinating glimpse into the future of highways. Named after industrialist Ray C. Anderson, in honor of his forward-thinking ecological vision, this roadway is funded by innovative public-private partnerships and is becoming a living laboratory, incorporating emerging technologies that could change the experience of driving.

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