Why Auditing is Sexy

Jan 14, 2015 5:05 PM ET
Campaign: LBG Canada

The 2015 audit cycle is underway! Here’s a reminder of why community investment audits are sexy:

  1. Attract the right partner. The audit helps a company identify the type of impact it wants to be known for, which is key in determining which community partners it wants to get into bed with.
  2. Reveal your best side. An audit is a recognized best practice and sought out as a symbol within corporate reporting. After all, trust is the basis of successful relationships!
  3. Peel off layers. Understand the intricacies of your community investment portfolio. Audits make benchmarking sexy because you have the confidence your data is truly comparable.
  4. Take Charge. Inform employees and community partners what motivates you. Assign motivations to your investments to display the type of impact and results you want to achieve.
  5. Performance improves over time. Evaluate results annually and year-on-year in order to assess results against expectations.

The annual audit provides LBG Canada companies with insights to understand how well actions have supported objectives. The annual audit is intended to give community investment teams management information to illustrator whether actions and results are aligned.

As an organization that is passionate about benchmarking, an audit of the community investment portfolio enables more informed benchmarking because the information is truly comparable. In 2014, 54% of LBG Canada companies presented audited data on their website and various forms of public reporting which is enabled by the annual audit.

The 2015 audit cycle is underway! Get your community investment audit started now!