Why And How CMOs Should Champion Employee Engagement

By Marie Hattar, CMO at Keysight Technologies, responsible for brand and global marketing efforts
Dec 1, 2022 10:00 AM ET
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Image courtesy of Forbes

Originally published by Forbes on October 18, 2022

The Covid-19 pandemic, uncertain economic conditions, hybrid work environments and many other factors are compelling marketers to find new, creative ways to engage customers. But to achieve their business goals, marketing leaders should also focus on employee engagement. This article will highlight why employee engagement can be a key business driver and what marketing leaders today can do to support their teams.

Why Employee Engagement Is Important

The benefits of employee engagement have been touted for decades. Gallup research shows that companies with the most highly engaged employees experience 43% lower turnover, 18% higher productivity and even 23% higher profitability than those with the least-engaged employees.

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