Whirlpool EMEA announced that it has successfully responded to the EU Commission invitation to come forward with voluntary pledges on reducing plastics waste and boosting the uptake of recycled plastics. The EU initiative is included in the wider Plastics Strategy, adopted by the European Commission in January 2018, aiming at promoting a more circular economy and protecting the environment from plastic pollution whilst fostering growth and innovation. The objective is to ensure that by 2025 ten million tonnes of recycled plastics find their way into new products on the EU market.