We Can’t All Be Google – But with a Great Employee Volunteer Program, We Can Come Close

Dec 2, 2011 6:45 PM ET

Volunteering is CSR

Don’t get me wrong – I think Tony Schwartz was very thorough in his Sept. 19th article in Harvard Business Review, “The Twelve Attributes of a Truly Great Place to Work.” However, I also think that his quick mention of corporate social responsibility requires more explanation and exploration.

How to Fully Engage Employees In the article Schwartz cites a well-known correlation between employee productivity and how invested they are in their jobs and committed to their companies. Unfortunately, only 20% of employees report being fully engaged in this way.
  So Schwartz asks and answers the inevitable question: How do we get these employees more engaged? What aspects of a company make it a great employer?
  There are four basic categories of employee needs, Schwartz explains: physical, emotional, mental and spiritual. In order to fully engage employees, employers must invest in fulfilling each of these. Then Schwartz provides a comprehensive list of ways companies can address these four areas, from basic salary standards to healthy food to professional development opportunities.
  Schwartz vehemently points out that he doesn’t believe any company currently in existence meets all of these needs. “The one that comes closest,” he says, “is Google.”
Read more at the Volunteering Is CSR blog...   VOL19288