Wal-Mart: Advancing Business Sustainability and Bikes

May 26, 2010 10:45 AM ET
Campaign: Pedal Power! May is National Bike Month

Taiga Company Blog

While we may be more familiar with  Wal-Mart’s business sustainability strategies demonstrated in broad supplier-focused efforts like its Packaging Scorecard and Sustainability Index, in celebration of National Bike Month during May, Wal-Mart is offering free shipping and free assembly on ALL bikes purchased online at Walmart.com. In addition, customers who purchase Cruiser bikes on Walmart.com during the month of May will receive a free $20.00 e-Gift card. 

Why is riding a bike sustainable?  As expressed in our sustainability consulting, bike commuting is a win-win for both businesses and individuals looking to reduce costs, embrace eco awareness, and adhere to business and personal sustainability programs.  It's not uncommon to be asked in an eco friendly training session, "Why ride a bike to work?"  Current commuters understand the benefits, but for those that don't, here's why:   Bike commuting improves your health:

•    Staying in better shape will decrease your chances of getting sick.

•    National health statistics show that when you're more active, you decrease your risk for cancer, heart disease, obesity and diabetes.

•    Bicycle commuting allows you to include your workout in your daily schedule and helps to meet fitness goals.

Bike commuting improves your mood:

•    More energy available throughout the day.

•    Improved health and happiness.

•    Regular participation in a cycling routine naturally shifts your focus to include thoughts of the weather, areas in your community to ride, road safety, and traffic.  Thereby increasing your awareness of the link between the environment and your community.

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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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