Wake Up the World: Live USTREAM Broadcast Highlights Benefits of Fair Trade

Fair Trade Farmers Share Their Stories with the World
Apr 27, 2011 10:00 AM ET

WHAT: Live broadcast and online discussion about the power of the consumer to create global change through a daily cup of coffee, chocolate bar or banana.  Fair Trade USA President & CEO Paul Rice will engage in a lively discussion with farmers from Costa Rica, Indonesia, Kenya and Peru about how Fair Trade has benefited their families, their communities and the environment.   This is a rare opportunity for the farmers to communicate directly with the American consumers who buy their products, finally bringing the supply chain full circle.

Viewers are encouraged to ask questions during the broadcast by posting them on the Fair Trade Certified Facebook page or using #FairTradeDay on Twitter.

WHY: World Fair Trade Day is Saturday, May 14 and supporters are working hard to Wake Up the World to the benefits of Fair Trade. Fair Trade provides a vehicle for tremendous impact on the lives on more than 1.2 million farmers and their family members.  Through Fair Trade, many farming organizations have been able to forge better business opportunities and cut out intermediaries. Fair Trade premiums that provide community development funds help enable cooperatives and associations to invest in their communities when they lack economic opportunities.

WHO: Paul Rice, President & CEO, Fair Trade USA

         Wendy Campos Barboza, CoopeTarrazú, Costa Rica

         Armia Shikin Mandago, Permata Gayo Cooperative, Indonesia

         Raymond Gitau Wanyugi, Ndumberi Coffee Growers Society, Kenya

         Isaac Zúñiga Aguilar, Cooperativa Agraria Industrial Naranjillo, Peru

WHEN: Friday, April 29 at 12pm ET / 9am PT

           The broadcast will last approximately one hour.

WHERE: www.facebook.com/fairtradecertified (click on the Ustream tab on the side of the page if the broadcast does not appear).