VIDEO: H&M Closing the Loop
From the 2014 H&M Sustainability Report
Apr 24, 2015 1:15 PM ET
Campaign:
Annual Sustainability Report
We strive to reduce, reuse and recycle wherever we can. Our biggest concerns is that too much fashion ends up in landfill. That’s why we teamed up with I:Collect and created a the first global garment take back system.
You can drop any unwanted clothes at H&M and we give them a new life. The goal is to create a closed loop where unwanted garments are recycled into new creations. Currently we can blend in about 20% recycled fibers without any loss of quality or longevity.
