Tiffany's Is Not Just About Diamonds -It's About Being a Socially Responsible Company

Jun 5, 2012 10:30 PM ET
Campaign: CSR Blogs

Posted by Sangeeta Haindl

Tiffany & Co is not just about beautiful jewellery; it is very much a socially responsible company. Since it began in 1837 it has been guided by the belief that a successful company has a responsibility to the greater community. In 2000 the Tiffany & Co. Foundation was set up to focus the company's philanthropic endeavours by providing grants to non-for-profit organisations working in two main program areas: the environment and the arts. Michael J. Kowalski, Chairman of Tiffany & Co, says, "Throughout our history, community service has been as much a part of Tiffany as customer service, quality and craftsmanship. The Foundation allows us to fulfil our role as stewards of this great legacy, which has long been dedicated to strengthening and protecting our cultural and natural resources."

The Foundation shows a special appreciation for and commitment to advancing the arts by supporting the work of educational, artistic and cultural institutions dedicated to excellence in decorative arts design through the creation of gallery spaces; support of education in the field of design; and the decorative arts. The mission of its environment program is to support organisations dedicated to looking after natural resources in the areas of responsible mining; coral reef conservation and urban parks. Specifically, this socially responsible company promotes responsible mining through remediation, land preservation, community development and standards-setting efforts; healthy marine ecosystems through key research and targeted educational outreach; and the enhancement of urban environments through beautification and infrastructure improvements.

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Sangeeta Haindl is a staff writer for Justmeans on Social Enterprise. When not writing for Justmeans, Sangeeta wears her other hat as a PR professional. Over the years, she has worked with high-profile organizations within the public, not-for-profit and corporate sectors; and won awards from her industry. She now runs her own UK consultancy: Serendipity PR & Media.