by Rachel Boucher

Subaru of America’s marketing messaging centers around the Subaru Love Promise, and one of those promises is “Subaru Loves the Earth.” While the brand is involved in a number of sustainable and earth-friendly initiatives, for the first time, Subaru aimed its promise at its events, creating for its National Business Conference for Subaru dealers, a zero-waste event experience. In fact, some 33,000 pounds of trash was diverted from landfills.

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