Three Cheap Tools to Measure Blogs and Social Media - By Care2's Frogloop

Frogloop - Care2's nonprofit marketing blog covering online communications, advocacy, email and outreach.
Apr 20, 2011 11:31 AM ET
Campaign: 3BL Blogs

Three Cheap Tools to Measure Blogs and Social Media

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?” Great question. The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Since most nonprofits are on a budget, there are three budget friendly products that are worth checking out. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. That said - they are still useful as part of your metrics and tracking.

Postrank Analytics

For $9 a month, PostRank will measure how engaging your blog or web content is. Do your website visitors find your content compelling enough to comment on and share on social networks? Do you know who they are? Postrank will show you who they are on the top 20 social networks. Or is your content a total snore and leaves people feeling un-inspired? Postrank can drill down into how “influential” or sticky an entire blog is right down to the blog post and author.

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