Teach that Old Business Some New Tricks

May 3, 2010 5:10 PM ET

Taiga Company Blog

In our sustainability consulting, we ask prospective businesses partners and clients: "Are you currently implementing sustainability into your business?”  Encouragingly we are hearing more and more affirmative answers to the question.  For those not making changes, the response to the question often comes in the form of a question. 

•    “What is Sustainability?”

•    “How does Sustainability apply to my business?”

The business leaders that do not have an understanding of sustainability concepts often offer one of the following explanations for not pursuing sustainability in their business: 

•    This is a dramatic shift from how we currently do business.

•    Now is not the right time to be making changes.

•    Implementing business sustainability concepts will be too costly.

In my professional consulting experience, I find that companies frequently become overly focused on the execution of dated business goals.  Too often business models and strategies become stagnate, and companies fail to take proactive or immediate action to respond to the changing environment. 
 
“Most business people are so busy working for their business or in their business that they never find time to work on their business. Thus they fail to anticipate what might happen or what they might be able to make happen”. –The Fast East the Slow.
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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