Stop Wasting, Start Saving: Adopt Stop/Start Technology

Jul 25, 2014 1:25 PM ET

This summer, Chevrolet will unveil the 2015 Impala, which, like the Chevrolet Malibu, will feature a base engine with standard stop/start technology – a combatant of fuel and money wasting.

Nobody likes the fact that vehicles consume fuel when they are stopped at a red light or sit in traffic.  Stop/start systems address this problem by automatically turning off the engine during these routine stops.

Although the improved fuel economy is an obvious benefit, the total amount of time, fuel and money wasted because of idling may not be as well known.

Did you know? – According to Sustainable America, the average American driver spends 16 minutes each day idling in their vehicles. That equates to four entire days per year idling at a standstill.

AND - According to a study by The Hinkle Charitable Foundation, Americans spend 3.8 million gallons of fuel each day when idling in their vehicles.

SO - By not idling, consumers reduce fuel consumption and waste, and also save real money. To calculate how much you can save over the course of a year by not idling your vehicle, visit

THE GOOD NEWS IS – Chevrolet’s stop/start technology has the ability to address some of the consequences of vehicle idling.

Ninety-seven percent of new Malibu owners have opted for cars equipped with stop/start technology, totaling about 83,000 vehicles, the most aggressive rollout of the technology in the U.S. by an American automaker.

This trend is in line with a recent report from Navigant Research, which predicted worldwide sales of vehicles with stop/start technology to grow from 8.8 million in 2013 to 55.4 million in 2022.