Spreading Joy and Relief in Times of Need
What You Should Know:
- In 2024, Bath & Body Works expanded its pilot with Good360 into a chainwide program across the U.S. and Canada, establishing the organization as a primary partner for disaster relief and major product donations.
- In 2024, Bath & Body Works donated more than 1.4 million personal care items to support hygiene needs in underserved communities and disaster relief efforts.
- In January 2025, Bath & Body Works contributed $50,000 to World Central Kitchen to help provide fresh meals and water to those impacted by the wildfires in Southern California and partnered with Good360 to support these communities with Bath & Body Works personal care items.
Bath & Body Works is fortunate to be a brand whose products are enjoyed by customers worldwide, and it’s an honor to donate products in moments when people need them most.
Bath & Body Works has a long history of supporting communities through its in-kind donations, providing products to nonprofits that help meet everyday needs. As a key example of this commitment, since early 2023, Bath & Body Works has worked with Good360 to find donation outlets across different markets for marked-out-of-stock products (products that will no longer be sold to customers, e.g., end-of-season products). With Good360’s vast network of more than 100,000 nonprofit partners, the brand is able to expand the amount of product donated and direct it to where it’s needed most — shelters, food banks, disaster recovery and more.
In 2024, Bath & Body Works scaled its partnership from a pilot to a chainwide initiative across the U.S. and Canada and made Good360 a main partner for disaster relief and other large product donations. The brand also made requesting donated products even easier with a new co-branded online platform where nonprofit partners can apply for the donated products they need when they need them.
Product donations and community support make a powerful difference in the lives of those facing unimaginable hardships in the aftermath of natural disasters. By addressing immediate needs and providing comforts that uplift spirits, communities can rebuild and find hope. In 2024, to help ensure coordination and collaboration during times of crisis, Bath & Body Works was honored to be invited to join the Good360 Disaster Recovery Council. Together, the Council seeks to proactively prepare for disasters and ensure that resources are distributed fairly and equitably to those in need.
Here are some additional examples of Bath & Body Works’ commitment to giving back in the communities they serve:
Recent Highlights
- In 2024, Bath & Body Works donated more than 1.4 million personal care items to support hygiene needs in underserved communities and disaster relief efforts.
- In 2024, the Bath & Body Works Foundation donated $250,000 to the American Red Cross to assist with on-the-ground natural disaster recovery efforts including safe shelter, hot meals, emotional support and resources to aid in recovery. These funds were leveraged in the aftermath of hurricanes Helene and Milton, and the devastating wildfires in Southern California, to support our associates and their communities.
- In January 2025, Bath & Body Works contributed $50,000 to World Central Kitchen to support the provision of fresh meals and water to those impacted by the wildfires and partnered with Good360 to support these communities with Bath & Body Works personal care items.
- For National Laundry Day 2025, the brand donated more than 3,000 detergent products—enough for 200,000 small loads of laundry —to Star House and Good360.
Learn more about Bath & Body Works’ contribution to Good360 in the 2024 Sustainability & Impact Report. For more information about Good360, visit good360.org.