Socially Responsible Facebook Campaign Helps Homeless People in Chicago

Feb 2, 2012 3:50 PM ET
Campaign: CSR Blogs

Posted by Antonio Pasolini

Facebook can be much more than a social network for friends; it is also an amazing tool for fundraising and activism that produces real results., a leading U.S. apartment Internet listing subscription service website, yesterday presented a check for $15,000 to the Chicago Coalition for the Homeless. The money was raised as part of the website's "Raising Awareness. Taking Action: A Campaign to Help End Homelessness" Facebook initiative. As part of the campaign, promised to donate $1 to the Chicago Coalition for the Homeless for every new "LIKE" it received on Facebook from November 1, 2011 - December 31, 2011.

"In every aspect, this campaign was a huge success. We received overwhelming positive feedback from our staff and customers, as well as the general public," said Kevin Doyle, senior vice president and general manager of "We know $15,000, by itself, won't bring an end to homelessness, but we hope it helps the Coalition to be able to continue the monumental good they do each and every day."

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Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans. A media graduate with a specialization in film and TV, Antonio Pasolini is the editor of, a top web destination for alternative energy products, news and commentary. With more than a decade's experience in journalism, Antonio has written on a wide range of topics, from technological breakthroughs by the brains at MIT to a trip to sustainable projects in the Amazon. One of his new projects involves an eco print magazine to be distributed from a selection of London shops.