Social Responsibility Gets Bookish

A new socially responsible campaign aims at advancing literacy in Latin American countries. The initiative is by Grupo Nelson, the Spanish division of Thomas Nelson, to celebrate International World Book Day on April 23, 2012.

The name of the campaign is "Dona un Libro", or "Donate a Book" and it will encourage readers to donate new or used books to inspire others to read.

"It is a project of social responsibility. We have been given amazing partnership opportunities with organizations who are interested in helping those who thirst for the knowledge and inspiration found in books," said Claudia Duncan, Marketing Director for Grupo, which is present in more than 20 Spanish-speaking nations.

The primary focus of the project will be Central and South America. Grupo Nelson has worked with distributors and retailers to set up donation drop off points for consumers at their local stores. The retailers then choose a deserving organization in their area that will benefit from the books. These could be a community library, an orphanage or even a ministry.

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Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans. A media graduate with a specialization in film and TV, Antonio Pasolini is the editor of Energyrefuge.com, a top web destination for alternative energy products, news and commentary. With more than a decade's experience in journalism, Antonio has written on a wide range of topics, from technological breakthroughs by the brains at MIT to a trip to sustainable projects in the Amazon. One of his new projects involves an eco print magazine to be distributed from a selection of London shops.