Social Impact & Volunteering

Social Innovation: Video Stories of American Students Doing Great Things In Their Communities

Nov 13, 2012 9:00 AM ET
Campaign: CSR Blogs

Posted by Sangeeta Haindl

Johnson & Johnson, the famous, house hold and international brand has been using social innovation to inspire American students affiliated to a university organisation to tell their story of how they have helping their communities using the medium of video, and if their short film (two minutes or less) touches the hearts of viewers and judges, then their organisation could win $10,000! This initiative is called 'Be Vital Challenge.'

The top ten semi-finalists were chosen based on the highest average public rating. As a result five undergraduate and five graduate student organisations from across the U.S. were judged by the Johnson & Johnson Panel and made their choices based on three key points: best apparent return on investment (40%), best out-of-the-box solution (40%) and greatest human impact (20%). The four finalist student organisations were announced on November 5, 2012 and will be invited to travel to the J&J Global Invitational in Orlando, Florida. In Orlando, two $10,000 first prize winners (one grad and one undergrad organization) and two $5,000 second prize winners (one grad and one undergrad organization) and all will be revealed on 16 November 2012.

All the semi finalists had done some amazing work in their local communities and while all deserve a mention these are the ones that I have chosen to share here - UNC Kenan-Flagler Business School in Carolina was one of the semi finalists, were over the nine years  they have been strengthening their community by volunteering time, labour and funds to build homes for those in need. The students, faculty and staff at UNC Kenan-Flager have come together to fully fund and build a house for 'Habitat for Humanity' and have fondly called it 'The House that Kenan Flager Built'.

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Sangeeta Haindl is a staff writer for Justmeans on Social Enterprise. When not writing for Justmeans, Sangeeta wears her other hat as a PR professional. Over the years, she has worked with high-profile organizations within the public, not-for-profit and corporate sectors; and won awards from her industry. She now runs her own UK consultancy: Serendipity PR & Media.