Social Innovation at the International CES 2012

Jan 31, 2012 10:53 AM ET
Campaign: CSR Blogs

Posted by Sangeeta Haindl

As all the social innovation dust settles after the International Consumer Electronics Show (CES, the world's largest consumer technology show) in Las Vegas this January, I was interested to learn that the Show is very committed to clean energy and minimising waste. The Consumer Electronics Association (CEA) , owner and producer of the CES, announced a $75,000 donation to Green Chips and Repurpose AMERICA, both local Las Vegas not-for profit organisations. Gary Shapiro, President and CEO of CEA, says "CES is committed to sustainability, and we are extremely proud that these donations will help the environment and the Las Vegas community through the efforts of Green Chips and Repurpose AMERICA. CES is a tremendously successful event thanks to the great people and facilities of Las Vegas, and we're pleased to make this investment in sustainability to demonstrate our commitment to this great city."

Green Chips supports sustainable social innovation initiatives such as solar panel installations and plans to use its $50,000 donation to help retrofit the Las Vegas Rescue Mission for solar panels. As there are more than 300 days of sunshine per year in Las Vegas, the Rescue Mission's solar panels will significantly reduce its energy bills while using clean energy.

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Sangeeta Haindl is a staff writer for Justmeans on Social Enterprise. When not writing for Justmeans, Sangeeta wears her other hat as a PR professional. Over the years, she has worked with high-profile organizations within the public, not-for-profit and corporate sectors; and won awards from her industry. She now runs her own UK consultancy: Serendipity PR & Media.