“Show Me the Money”: How SAP Uses Integrated Reports to Make Sustainability Relevant

May 17, 2013 8:10 AM ET

Silicon Angle article by ADRIEN VIELDER

Dr. Peter Graf, Chief Sustainability Officer, Executive VP Sustainability at SAP, visited theCube during its live coverage of Sapphire Now, and discussed sustainability with hosts John Furrier and Jeff Kelly.

Graf began by helping to define the complex term, “sustainability.” It’s not as simple as being environmentally aware, Graf explained, “It’s understanding where economic, environmental, and social interests overlap.” SAP recognizes that simply “going green” isn’t enough of an incentive to propel sustainability strategies in companies. “It’s about business at the end of the day,” and, therefore, SAP’s sustainability strategy includes solutions such as integrated reports.

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