Samantha Skey to Moderate Panel at OMMA Global New York

RecycleBank Chief Revenue Officer to drive discussion on creating successful social media marketing campaigns
Sep 24, 2010 1:00 AM ET
Campaign: Events

(3BL Media / theCSRfeed) NEW YORK, NY – September 24, 2010 – Samantha Skey, Chief Revenue Officer atRecycleBank®, the premier green rewards program that motivates people to take environmental actions, will be moderating the panel “Making Social Distribution Channels Part of the Creative Strategy” at next week’s OMMA Global New York. OMMA Global coincides with Advertising Week, North America's annual gathering of cutting-edge communications leaders, which takes place this year from Sept. 27 through Oct. 1 in New York City.  

Skey will lead a conversation on how brands can incorporate social media marketing into their overall creative campaigns. Drawing from well-known examples from the past year, including the wildly popular Old Spice Guy, Skey and panelists will explore how brands can use social media marketing to drive customer recall, interaction and ultimately results. Participating panelists will include executives from Crispin Porter + Bogusky, mcgarrybowen, Firstborn, Buddy Media and Saatchi & Saatchi Wellness.   Skey will tap her 15 years of experience in social and digital marketing, and her work with RecycleBank to direct the conversation. Skey helps RecycleBank’s brand partners, including eBay and Nature Made connect with eco-conscious consumers through word-of-mouth and social marketing campaigns that increase brand loyalty while making a positive impact on the planet.     Details of the panel are as follows:   Who:        RecycleBank Chief Revenue Officer Samantha Skey What:      “Making Social Distribution Channels Part of the Creative Strategy” panel presentation Where:     OMMA Global New York, Hilton New York When:      Tuesday, Sept. 28 from 2:00 - 2:45 p.m. EDT   # # #   About RecycleBank
RecycleBank® motivates people to take greener actions and rewards consumers with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronic-waste recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City. For more information, visit