The Results Are In - How The Giving Landscape and Strategic Initiatives Have Changed During COVID-19

Aug 5, 2020 10:30 AM ET
Campaign: CSR Trends

CyberGrants | Blog

If the pandemic has shown us anything, it's that to survive and thrive, we need to be prepared for the unpredictable. While that sounds daunting and even impossible, it’s the job. Corporate giving is sound in its meaning and purpose. But if it is ineffective in a time of crisis, what good is it? Your corporate giving strategy is more important now than ever.

The pandemic has forced many organizations to reevaluate their strategic approaches to philanthropy - from giving and engagement, to the disbursement of funds. Where barriers to giving were erected early on in the pandemic, innovation and optimization prevailed, and recent survey data demonstrates, we have witnessed incredible acts of generosity domestically and internationally. With the onset of the pandemic, like most, we didn’t know what to expect.

Giving In A Time Of Coronavirus
Since the earliest days of this global pandemic, Charities Aid Foundation of America (CAF America) has been collecting data and making it available to philanthropists who want to make a difference. For months, over 1700 Global charitable organizations have been surveyed, allowing them to tell the story of unfolding trends amid the disruption and uncertainty of the COVID-19 pandemic.

This past week, in partnership with CAF America and The Association of Corporate Citizenship Professionals (ACCP), we released the most recent survey results, the fourth in CAF’s series of COVID-19 reports, entitled The Voice of Corporate Philanthropy in Response to COVID-19 Worldwide.

Capturing the voices of 73 corporations, across all major industries, and ranging from  Fortune 100 and 500 companies, to small and medium-sized enterprises (SMEs), this diverse group of respondents shared the impact the pandemic has had on their philanthropic giving and global response efforts.

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