A Research-Based Addition to the CCO’s Toolkit on Purpose
By CAROL CONE, Carol Cone On Purpose
Purpose can be one of a company’s most significant investments. Yet, few organizations have a precise method to measure the impact of purpose on their key stakeholder, employees. As we believe purpose is vital “connective tissue” for an organization’s overall strategic direction, especially with employees, we partnered with The Harris Poll to identify gaps and opportunities in purpose activation to ensure powerful returns across the enterprise.