- Virgin Media Inc (NASDAQ:VMED) launches new approach to sustainability reporting

The report shows how the company intends to encourage more sustainable lifestyles through digital technology
Dec 9, 2010 10:08 AM ET

(3BLMedia/theCSRfeed) December 9, 2010 - Virgin Media's exclusively digital approach to sustainability reporting goes live.

Virgin Media, the leading entertainment and communications company, is known for delivering the best digital experience to customers across the UK. The company is now taking the same innovative approach to sustainability reporting, by using the power of digital to show people how the company’s sustainability story is evolving, as it happens, through HD video, news stories and social media.

Virgin Media has put its digital leadership at the heart of its sustainability story. Virgin Media’s new web platform shows how the company intends to encourage more sustainable lifestyles through digital technology, with initiatives such as the Virgin Media Pioneers programme, while also managing the many complex issues associated with the growth of digital technology.

The web platform also shows how the company is managing its other sustainability priorities, including:

- Building a low carbon, low waste business
- Creating a more diverse and inclusive workforce
- Working with suppliers to meet its sustainability challenges

HD video and news stories in each area are under-pinned by more detailed information and data, including the targets the company has set itself for improvement. The new web platform will replace their annual printed CR & Sustainability report.

Neil Berkett, CEO of Virgin Media said, “We believe this is the future of sustainability reporting. People want to see for themselves what companies like us are up to and then have a proper conversation about it. I’d encourage others to follow our lead and harness the power of digital to get their message out there”.

Virgin Media is a Nasdaq-listed, UK entertainment and communications company with almost 10 million customers. The company employs around 10,900 people, across approximately 700 UK sites, and is a leading provider of a 'quad play' of services - fibre optic, cable broadband; digital TV; fixed-line phone and mobile.