Recyclebank’s Ian Yolles to Discuss the Role of Incentives in Behavior and Culture Change at Breakthrough Capitalism Forum

(3BL Media) New York and London - May 28, 2012 - Ian Yolles of Recyclebank will share his insights on methods for incentivizing behavioral and cultural change in areas of energy efficiency, waste management and transport, as a speaker at Breakthrough Capitalism Forum “The Future’s Already Here”. Other topics to be included in the session, “Scaling Solutions”, will include the future role of cities as incubators of breakthrough innovation and the growing need for a radically different approach from governments in driving the evolution of the science, technology and market trajectories needed to achieve breakthrough.

To register for the event, please visit http://breakcap.eventbrite.com/

PRESS RELEASE / MEDIA ADVISORY:

Who:

Ian Yolles, Chief Sustainability Officer, Recyclebank 

Terri Willis, Director of Global Programs, Clinton Climate Initiative

Anthony Ling, Managing Director & Chief Investment Officer; Global Investment Research Division, Goldman Sachs/GS Sustain

Curator: John Elkington, Founding Partner & Executive Chairman, Volans

What: Breakthrough Capitalism Forum “The Future’s Already Here”  

Where: Kings Place Conference Centre, 90 York Way, London 

When: Tuesday, May 29, 2012 at 3:40 p.m. BST