Recyclebank® Names ROI Research its Consumer Insights Agency
(3BL Media / theCSRfeed) NEW YORK, NY—THURSDAY, MARCH 17, 2011—Recyclebank®, the sustainable action platform that rewards people for taking everyday green actions, today announced it has hired ROI Research as its consumer insights agency, responsible for analyzing consumer data and trends to generate actionable consumer insight. ROI Research will also provide online marketing services that further enhance Recyclebank membership engagement and improve the member experience.“Our partnership with ROI Research will help Recyclebank more effectively educate consumers and motivate positive behavioral change,” said Javier Flaim, Recyclebank Senior Vice President of Global Marketing. “Social networks, e-mail campaigns and other online channels present tremendous opportunities for Recyclebank to encourage our members to take everyday green actions that collectively create a significant sustainable impact. We enjoy working with and learning from innovative agencies like ROI Research to continue discovering and improving our products for the betterment of our members—and the planet.” Under the multi-year deal, ROI Research will construct unique consumer insights about Recyclebank members and consumers in general, particularly focusing on consumers’ use of social media and other online communication channels, in order to better serve the needs of members and provide new and innovative ways to reward them for green actions. ROI Research will also implement new Recyclebank member acquisition initiatives that leverage these proprietary insights alongside well-documented industry best practices. The program incorporates campaign management, creative development, performance-based media buying and e-mail marketing to maximize the impact of earned and paid online media for Recyclebank. “This partnership provides ROI Research with the unique opportunity to leverage our deep knowledge of consumer behavior and online media to further a mission that is truly transforming the world in which we live,” said Scott Haiges, ROI Research President. “Recyclebank has achieved tremendous success and recognition as a clean technology company, and we’re honored to help efficiently and effectively promote its mission through social media and other online channels.” # # # ABOUT RECYCLEBANK Recyclebank is the sustainable action platform that rewards people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com. ABOUT ROI RESEARCH ROI Research Inc. is a leader in consumer insights and multi-channel consumer behaviors. Since 2002, ROI has provided its clients with data-driven marketing strategies that optimize marketers’ ability to communicate with consumers for acquisition targeting, viral propagation, and to drive consumers deeper into the engagement funnel. ROI leverages a number of proprietary tools and technologies to gain an in-depth understanding of consumer attitudes and behaviors, then works closely with its clients to develop, implement, and measure the effect of strategic marketing initiatives. Top businesses that rely on ROI Research for marketing insights include: Microsoft, Google, Epsilon and Genentech. For more information, please visit www.roiresearch.com.