Recyclebank CEO Jonathan Hsu to Deliver Keynote Interview at 2011 GreenBiz Innovation Forum
Chief Revenue Officer Samantha Skey also to offer insight into effectively communicating sustainability to consumers as a GreenBiz Guru
Oct 11, 2011 12:00 PM ET
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(3BL Media / theCSRfeed) NEW YORK CITY, NY - October 11, 2011 - Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced its CEO Jonathan Hsu will participate in a keynote interview led by Marc Gunther, senior writer for GreenBiz Group and a contributing editor at FORTUNE magazine, at the 2011 GreenBiz Innovation Forum. Joining him at the conference is Chief Revenue Officer Samantha Skey, who will lead a roundtable discussion for a select group of green business leaders as a “GreenBiz Guru.” This annual three-day event convenes renowned leaders in business and sustainability to examine the evolution of innovation and how to successfully embed innovation within a company’s DNA.
“Innovation is a cornerstone of the Recyclebank model, and we strive to build upon that foundation everyday with new ideas to better engage consumers around greener lifestyle decisions,” said Hsu. “Sustainability is not a vague concept to us, but rather an attainable goal we work towards with our partners, members and stakeholders on a daily basis. I am honored to have been invited to sit down and discuss these efforts with Marc, one of the most respected green thought leaders in our industry.”
In the session “Keynote Interview: Jonathan Hsu in conversation with Marc Gunther,” Hsu will offer insight into Recyclebank’s innovative business model, which motivates consumers to make small behavioral changes for a big collective impact on the environment. On the heels of completing his first year as CEO, Hsu will reflect on the company’s evolution since taking the helm and elaborate on the tools essential to Recyclebank’s goals to reach a mass audience, including the integration of social media gaming techniques and brand, municipal and industry partnerships. Hsu has been an integral part of Recyclebank’s digital growth strategy, pulling from more than a decade of leadership in global digital marketing at 24/7 Real Media.
In her GreenBiz Guru session, Skey will lead an engaging session on how consumer brands can effectively communicate their sustainability efforts to resonate with their customers. Beginning her digital career in 1994 by starting Interactive Imaginations’ award-winning Riddler, one of the web’s first real-time, multi-player, reward-based gaming sites, Skey works with brand partners such as GE, SC Johnson and Unilever® to create consumer engagement campaigns that motivate consumers around sustainable action. Prior to Recyclebank, she has held various strategic digital development roles at Walt Disney Company, CNET, Alloy Inc. and Passenger Inc.
The details for Hsu’s session are as follows:
Who: Jonathan Hsu, CEO, Recyclebank
Interviewer: Marc Gunther, Senior Writer, GreenBiz Group
What: Keynote Interview: Jonathan Hsu in conversation with Marc Gunther
When: Thursday, October 13 from 10:00 – 10:30 a.m. PST
Where: GreenBiz Innovation Forum, San Francisco, Calif., Merchants Exchange Building, The Julia Morgan Ballroom
The details for Skey’s session are as follows:
Who: Samantha Skey, Chief Revenue Officer, Recyclebank
What: GreenBiz Guru Session
When: Wednesday, October 12 from 3:15 - 4:00 p.m. PST
Where: GreenBiz Innovation Forum, San Francisco, Calif., Merchants Exchange Building, The Julia Morgan Ballroom
ABOUT RECYCLEBANK
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
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