Recyclebank Bolsters National Recycling Efforts with New Commitments from 17 Communities
Additional Communities and Waste Haulers Turn to Behavior Change Platform to Increase Waste Diversion and Further Sustainability Measures
NEW YORK CITY, JUNE 19, 2013 /3BL Media/ — Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals, announced today that 17 communities have committed to the company’s popular rewards-for-recycling program in the form of new launches, multi-year contract renewals, and expansions to additional areas, driving market differentiation.
“Every day we bring together municipalities and their residents as well as waste haulers and their customers with national and local brand partners to deliver on our promise of creating a more sustainable future,” said David Eisendrath, COO at Recyclebank. “Welcoming new communities into our program as we continue to renew and expand our commitment to existing communities confirms the importance of motivating individuals to take action and the value of our behavior change platform.”
A recognized leader in behavior change, Recyclebank helps create a more sustainable future by partnering with municipalities, waste haulers, small businesses and corporate brands to incentivize green actions with points that can be redeemed for discounts and deals from locally-based businesses and national brands. Similar to a frequent flier program that drives brand loyalty to a specific airline, Recyclebank is a rewards program for the planet, incenting people to change their behavior—putting more materials in the recycling stream while earning points that benefit them on a personal level.
“Increasing recycling rates is about changing behavior. Through incentives, education and campaign outreach, Recyclebank is able to amplify the consciousness of a community’s residents around the importance of recycling and the environment,” Eisendrath continued. “By educating and empowering more than 4 million members online and offline, Recyclebank aims to increase recycling rates and encourage members to make more sustainable choices like reducing energy and water consumption, taking smarter transportation and other environmentally-friendly actions.”
In a recent survey, Recyclebank found that 82 percent of members report the company is influential in motivating them to recycle more. Beyond recycling behaviors, Recyclebank discovered that as members engage with the program, they begin to incorporate more green actions into their lives; in the same survey, Recyclebank found that 80 percent of members report the program is influential in encouraging them to take other green actions.
Active in more than 300 communities across all 50 states, Recyclebank is launching or expanding in the following communities this summer:
- Aston, Pa., in partnership with Opdenaker, Inc.
- Loveland, Colo.
Stallings, Sun City and in subscription markets near and around Indian Trail, N.C., in partnership with GBUSA, Inc
- The following communities in partnership with Waste Management, Inc.:
- Bernalillo County, N.M.
- Bradford Woods Borough, Pa.
- Davie, Fla.
- Ela Township, Ill.
- Etna Borough, Pa.
- Hampton Township, Pa.
- Indiana, Pa.
- Millvale, Pa.
- O'Hara, Pa.
- Osceola County, Fla., in additional partnership with Waste Services, Inc.
- Plato Township, Ill.
- Ross, Pa.
- Umatilla, Fla.
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 4,000 local businesses and national brands. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank empowers individuals to make a collective impact on the environment by increasing household recycling and taking other environmentally-friendly actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Program and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
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