The Race to be 3rd: Why Cause Marketers Should Take More Risks

October 9th Webinar Explores the Struggle and Benefit of Risk Taking
Oct 3, 2013 10:05 AM ET

October 3, 2013 /3BL Media/ - All too often risk-averse companies and causes fall back on old reliable cause marketing formats yielding campaigns with humdrum results. Learn why cause marketers must take more (educated) risks to achieve greater consumer engagement, scale and social impact from Phillip Haid of Public, Inc. one of the masterminds behind 2012’s edgy - and successful - “Let’s Call BS” campaign.


You Will Learn:

  • Why companies and causes struggle to take risks
  • How to reframe risk taking and failure as a positive
  • How you can introduce risk taking into your culture 
  • Examples of good risk taking
  • Lessons learned from risk taking campaign case examples  

You Will Receive:

  • Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
  • The opportunity to ask questions of the presenter (live attendees only)
  • A download of the PowerPoint presentation that accompanies this webinar



Presenter Profile
Phillip Haid, Co-Founder and CEO, Public Inc.

Phillip co-founded PUBLIC in 2008 to create innovative and scalable campaigns and programs that generate measurable social impact and business benefit. As CEO, Phillip is responsible for both developing fundraising, advocacy and volunteer engagement campaigns and running the company.
Campaigns include: Not Myself Today, a national mental health campaign to accelerate the social movement for better treatment, funding and support; Where Will Santa Live, an alternative holiday gift campaign for the David Suzuki Foundation; National Sweater Day, a public mobilization effort for WWF to reduce people’s energy use; Join the Wave, an international campaign for RBC’s Blue Water Project to mobilize action and raise money for water conservation; The Get HandsOn Challenge, a national campaign to mobilize volunteerism across the U.S.; and developing two PUBLIC created initiatives— Power of 2 (a celebrity head-to-head fundraising competition for cause), RUBR (a fair-trade hockey puck made from Liberian rubber).
Prior to creating PUBLIC, Phillip spent seven years as Vice President & Managing Director of Manifest Communications, a social issue advertising agency. His role involved running the company and developing cause and corporate citizenship strategies and advertising campaigns. Prior to Manifest, Phillip led the public sector practice at D-Code, a youth research and marketing firm; was a Project Manager at the Institute of Governance (a think-tank based in Ottawa); and a Project Officer at the Canadian Council for International Cooperation. Phillip has a Masters in International Relations from the Norman Paterson School of International Affairs and serves as Chair of the Board of Anaphylaxis Canada.


This webinar is FREE to CMF Members or $99. 

For more information, contact

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