PwC Announces a $30 Million Extension to Earn Your Future

Significant investment in research, innovation and capacity building for educators
Apr 6, 2015 10:00 AM ET

New York, April 6, 2015 /3BL Media/ – Today, as part of National Financial Capability Month, PwC US and the PwC Charitable Foundation Inc. announced a $30 million extension to its signature program Earn Your Future (EYF).  The expanded, five-year commitment, now totaling $190 million will focus on three areas: expanded professional development opportunities for educators in business and financial responsibility, investment in research, and helping scale organizations that are revolutionizing the field of financial capability. The goal is to reach more than 2.5 million students and educators. PwC’s Earn Your Future continues to be among the broadest company-led commitments to advance financial capability in the US and it is now one of the largest company-led commitments that support educators.   

“We launched Earn Your Future nearly three years ago with an ambitious goal to leverage our best assets—our people’s talent and time as well as our financial resources—to develop the financial skills of young people in our communities," said Bob Moritz, US chairman and senior partner, PwC. "Today we have reached 1.1 million students and 46,000 educators and are well on our way to achieving our goal. However, as a leader in the youth education space, we are taking another bold step to deepen our impact."

Key elements of the expanded Earn Your Future commitment include:

  • Digitizing 22 modules within the EYF curricula to allow educators the ability to leverage lessons in an interactive manner.
  • Expanding the successful PwC-KWHS Business and Financial Responsibility Seminars series to provide additional trainings for educators on business and financial responsibility, especially those teaching in underserved markets.  
  • Collaborating with Achieve, Inc. to help teachers connect financial capability content with the Common Core State Standards.
  • Introducing an Online Assessment Center with the Council for Economic Education to help educators assess the effectiveness of financial capability education in their classrooms in real-time in order to improve the level of financial capability among students.  
  • Building upon existing work with through funding classroom projects that provide educators the necessary materials to teach financial capability in classrooms and promoting the integration of the EYF curricula as part of their lesson plans.
  • Expanding Your $, Financial Literacy for Kids, the first magazine aimed at teaching fourth, fifth and sixth grade students financial capability in a fun and informative way while meeting Common Core State standards.
  • Supporting new research in the field together with leading universities and nonprofits. Key topics of research include comparing financial capability within both primary and post-secondary school settings, analyzing financial capability assessments to understand how students learn and apply these concepts, and advancing how we embed technology into schools
  • Convening leaders across government, nonprofit and minority-focused organizations to discuss the challenges faced by individuals in underserved communities, particularly when it comes to financial capability. 

“We know that educators are linchpins to embedding these concepts within schools,” said Shannon Schuyler, principal, corporate responsibility leader, PwC; president of the PwC Charitable Foundation, Inc. “We also know that less than 20 percent of teachers feel comfortable teaching financial capability concepts in their classrooms. By providing additional tools and resources to support educators, we can transform the way these concepts are embedded into classrooms and ultimately how they can empower students to reach their full potential.”

PwC’s Earn Your Future has been widely recognized as a game-changer.  The commitment recently won CECP’s Excellence Award, one of the most coveted recognitions in the corporate giving space.

For more information, visit Follow us at @PwCFoundation and join in on the conversation.  During the month of April, PwC US will host a series of twitter chats around different areas within financial capability.

  • Friday, April 10th from 12:30-1:30pm EST, @PwC Foundation, @WhartonHS and @DanKadlec will be talking about ‘educating the educators on financial capability’. Use the hashtag #FinLit15.
  • Monday, April 27th from 2-3pm EST, @BobMoritz and @hadleypdxdc will be talking about ‘millennials, talent + financial capability’. Use the hashtag #TransformTalent.


About PwC US
PwC US helps organizations and individuals create the value they're looking for. We're a member of the PwC network of firms, which has firms in 157 countries with more than 195,000 people. We're committed to delivering quality in assurance, tax and advisory services. Find out more and tell us what matters to you by visiting us at

© 2015 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see for further details.

About The PwC Charitable Foundation, Inc.
The PwC Charitable Foundation, Inc., a section 501(c)(3) organization that makes contributions to the people of PwC in times of financial hardship, and to nonprofit organizations that support and promote education and humanitarianism.