The Power of $7M: How Companies Can Make a Lasting Impact With Their Super Bowl Ad Budget
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
Feb 15, 2023 11:10 AM ET
This article was originally published in Sustainable Brands.
The cost of a 30-second advertisement during the Super Bowl has risen about half a million since last year, to $7 million in 2023. With consumers increasingly making purchasing decisions based on their own values and beliefs, companies might consider the impact of that $7 million on causes and issues that matter to their stakeholders.
