PepsiCo Partners with Masters Students to Improve Lives of Waste Collectors in Jakarta, Indonesia

Feb 21, 2012 4:00 PM ET

PepsiCo CSR Asia Pacific Project - Phase II Project, Jakarta, Indonesia

The current master’s project team has been working with a committee of PepsiCo representatives from various functional departments including: corporate social responsibility, environmental sustainability, supply chain, global relationship management and local sales, to develop a multi-dimensional project that seeks to create a positive social and environmental impact on the lives of “waste collectors” in Jakarta, Indonesia. These “Pemulung” earn money by gathering and selling post-consumer plastic (primarily bottles) later sold for recycling.

This project involves: corporate environmental strategy, deep stakeholder engagement, and base of the pyramid solutions-making; in addition, strategic marketing/branding, risk analysis, social and environmental metrics development are components. More specifically, there is a research project underway with a local university, a SMS-text based application under development, and a Jakarta-based social innovation business plan competition in the works.

To read full details of the project, please click here.