PeaceKeeper Cause-Metics launches Fairness Gloss in support of the ratification of the Paycheck Fairness Act and to help women win the right to equal pay

Nov 15, 2010 1:00 PM ET

(3BLMedia/theCSRfeed) New York, NY - November 15, 2010 - Beauty Company PeaceKeeper Cause-Metics launches Fairness Gloss to inspire women to ask for equal wages for the same work as their male counter-parts. According to its founder, Jody Weiss, "Women in the US are paid an average $.76 to the dollar for the same work a man does. Therefore, comparing a man and women with the same college degree, a woman can lose $500,000  to $1 million over her lifetime due to this wage gap. That's why the slogan for this campaign is 'I Want My Million Bucks'.” 

PeaceKeeper is encouraging women to learn about the Paycheck Fairness Act, which was originally sponsored by then Senator Hillary Clinton and Rep. Rosa Delauro, to strengthen the Equal Pay Act of 1963. This bill was passed by the House Representatives on January 9, 2009. It is now pending action in the Senate under Senator Christopher Dodd's sponsorship and seeks to help end wage discrimination. A vote is due later this month.   To support the passage of this bill in the Senate, PeaceKeeper invites women to participate in the following ways: 
  1. Learn about the Paycheck Fairness Act and what your fair wage could be by using the New York Women's Agenda Toolkit and the Wage Calculator

  2.  Learn how to conduct a paycheck audit so you will know what your wage range should be by visiting

  3. Purchase PeaceKeeper’s “I Want My Million Bucks” T-shirt which helps promote this campaign.

  4. Wear PeaceKeeper Fairness Gloss and ask with confidence for what you deserve. 

PeaceKeeper’s Fairness Gloss is sheer, golden nude shade complimentary to all skin tones. It is made with 75% organic ingredients including Organic Shea Butter, Gluten-Free Vitamin E and colored with minerals from the earth. PeaceKeeper’s Fairness Gloss is available at select Whole Foods, Sprouts and Wegmans as well as hundreds of other stores across America. Suggested retail price is $10.00. To find a store near you, visit   For more information on PeaceKeeper Cause-Metics and the Paycheck Fairness Act please visit or contact Red PR @ 212-431-8873 or