Diversity & Inclusion

Nielsen World TV Day: The Impact and Influence of TV on Audiences and Communities

Nov 21, 2023 3:50 PM ET
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Native / Indigenous viewers are the most likely to watch content where their identity group is represented on screen.
For LGBTQ+ audiences, avoiding stereotyping is the best way to enhance inclusivity in content and ads.
59% of Black viewers are more likely to buy from brands that feature someone from their identity group in ads.
AANHPI viewers are 79% more likely than the general population to say they feel underrepresented on screen.
People with a disability were 34% more likely to feel they are under-represented on screen.
U.S. Hispanics spend 51% of their time with TV with streaming.

Originally published on Nielsen Diversity, Equity & Inclusion LinkedIn

In 2021, there were 1.9 million video titles available to viewers in the U.S., U.K., Canada, Mexico and Germany. This number had swelled to 2.7 million titles by June 2023—a 58% increase. As we commemorate World TV Day, learn more about the impact and influence of TV on audiences around the world. Check out our spotlight on what women watch in several countries.

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