New JK Group White Paper Explores Link Between Corporate Giving and Business Growth

Comprehensive Giving Campaigns Can Improve Employee Engagement, Attract New Talent, Retain Customers and Enhance Company Brand
Mar 10, 2014 11:00 AM ET

PLAINSBORO, NJ, March 10, 2014 /3BL Media/ - JK Group, the leading end-to-end solutions provider of software and value-added services for corporate philanthropy, today announced the availability of its new white paper, "Driving Business Growth with Corporate Giving Programs." In this latest research, the company explores how an effective corporate giving program impacts business growth, in terms of driving employee engagement and retention and improving customer loyalty, while benefiting the community at large.

As companies strive to gain competitive advantage, and seek to cultivate high-performing and engaged workforces and foster customer loyalty, the benefits of a corporate philanthropy program are clear. Organizations that make a positive social impact define and differentiate themselves as a company that cares. This, in turn, helps organizations attract top candidates who place a premium on working for a favorable brand, many of whom will even accept less than their lowest target salary to join such a company. In addition, an effective giving campaign is crucial in attracting customers; in fact, research from Cone Communications shows that 90 percent of Americans are more likely to trust and would be more loyal to companies that support causes.

"Driving Business Growth with Corporate Giving Programs" also highlights how programs that go beyond financial support to provide employees and customers with the opportunity to take action through employer match and volunteering programs can further position the company for success. Not only do such efforts boost employee pride in their company, but consumers are also more willing to reward companies that show they care with a positive brand halo. This leads to more favorable opinions on the market and the business growth that results from having a proud, engaged workforce and a loyal customer base.

"Organizations that make corporate giving a priority not only show their commitment to improving their community, but they also realize significant benefits in terms of business growth," said Hesha Patel, director of Marketing for JK Group. "In our latest white paper, we uncovered exactly what those advantages are, in terms of enhancing the company brand and driving employee engagement and customer retention, which ultimately drive positive results and ensure continued success."

JK Group has made "Drive Business Growth with Corporate Giving Programs" available for download at:

To learn more about JK Group and how its solutions facilitate employee giving and corporate philanthropy initiatives, please visit:

About JK Group, Inc.
For over 20 years, JK Group has been the innovator in corporate philanthropic and social responsibility programs. Hundreds of leading global corporations rely on JK's technology and services to support both domestic and international giving programs, facilitating over $1 billion in contributions each year. The company is a leader in providing solutions for matching gifts, volunteer and event management, employee giving campaigns, grants administration, PAC programs and disaster relief. For more information, please visit