Nature Made, Kashi, LeapFrog and Nestle Purina Join RecycleBank to Raise Awareness for America Recycles Day

Companies to Unveil New Ways to Reward Consumers for Environmental Actions
Sep 29, 2010 1:00 AM ET
Campaign: Corporate News

(3BL Media / theCSRfeed) NEW YORK, NY – September 29, 2010 – As part of an initiative to raise awareness for little-known holiday America Recycles Day on November 15, several national leading brands are partnering with RecycleBank®, the premier green rewards program that motivates people to take environmental actions, to incentivize more consumers to recycle. Joining RecycleBank in this effort are Nature Made®, Kashi, LeapFrog and Nestle Purina’s Friskies® and Fancy Feast® Gourmet Cat Food, which collectively represent four of the major areas of recyclable materials – plastic, paper, electronics and metal, respectively.  

Founded in 1997 and held on Nov. 15, American Recycles Day is the only nationally recognized day dedicated to encouraging Americans to recycle and buy recycled products. To promote the holiday and inform consumers about the importance of recycling, RecycleBank and its partners are launching several new digital and social media initiatives aimed at educating, motivating and empowering consumers toward responsible consumption, including:  As part of its commitment to encourage consumers to incorporate recycling into their everyday lifestyles, RecycleBank is setting a goal to increase its community of people being rewarded for their environmental actions by two million for America Recycles Day 2011 through the various reward programs launched with its partners. The reasoning is clear: Small steps by businesses and consumers can collectively make an enormous impact: 
  • If two million people recycled their vitamin bottles just once, those actions would save 91,500 kWh – as much electricity as the Hoover Dam produces in one hour;

  • If one million people recycled their paperboard cereal boxes for one year, those actions would conserve 25,500 trees – as many trees as in Central Park;

  • If two million people recycled their cell phones, which are similar in content to many major electronic devices, more than 70,000 pounds of copper would be conserved – 10,000 more pounds than in the Statue of Liberty;

  • Recycling one 5.5-ounce aluminum pet food container saves enough energy to power a 60-watt light bulb for more than three hours. 

“At Nature Made, we are committed to delivering quality products and programs that help enhance our customers’ lives, including providing opportunities to move toward more sustainable lifestyles,” said Mark Walsh, chief operating officer, Pharmavite. “Working with RecycleBank has allowed us to both educate on and reward our consumers for the recyclability of our vitamin bottles; we’ve seen 35,000 pledges to recycle and redeem rewards so far, which is a true testament to our customers’ enthusiasm for making a positive impact on the environment. Recycling is something that every consumer can do, so we feel that raising awareness for this holiday will truly make a positive impact on the environment. ”    “At Kashi, we believe a natural lifestyle isn’t just about positive nutrition and making better food choices, it’s also about supporting a healthy environment,” said Jeff Johnson, natural lifestyle expert and senior nutritionist. “Our partnership with RecycleBank allows us to further educate people about the importance of recycling and reusing our product packaging, while at the same time rewarding them for it. We are always looking for new and innovative partner programs that create awareness and positively impact our environment.”   “There is no doubt that sustainability is a top priority for brands today, and we are thrilled to have Nature Made, Kashi, LeapFrog and Nestle Purina join our movement,” said Ian Yolles, chief marketing officer, RecycleBank. “Consumers realize that one of the easiest ways they can positively impact the environment is through their purchasing decisions, and are increasingly looking to corporations to be the ones driving environmental change. We’ve set an aggressive goal for America Recycles Day 2011, but believe there is strength in numbers and power in education.”   To learn how your business can participate in RecycleBank’s efforts to inspire change by motivating and empowering consumers to take part in environmental actions, please contact   To learn more about America Recycles Day or the reward opportunities available, visit, and follow us on Twitter. Facebook fans can also take part in some fun and exciting activities leading up to the holiday.   # # #   About RecycleBank
RecycleBank® motivates people to take greener actions and rewards consumers with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronics recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City. For more information, visit