My lessons learned: What to expect from a good CSR / Sustainability blog - By Fabian Pattberg

My lessons learned: What to expect from a good CSR / Sustainability blog - By Fabian Pattberg

The aim of Fabian Pattberg's website is to be a resource for practical information on the topics of Sustainability, Corporate Social Responsibility (CSR) and the use of Social Networking for business and individuals.


The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Sunday, January 30, 2011 - 2:02pm



I have been running this blog since early 2008 now. It started as a collection of personal thoughts and events but ever since I started to write a little more about CSR / Sustainability I also had to make sure I am listing to my readers enough to get an interesting discussion going.

The topic of this post is to provide you with some of the these lessons I learned over the past years when it comes to my blog design, the content and what my readers are looking for:

  • Post on a regular basis: At least once a week but not each day. There is a fine balance in my view. And when it comes to CSR / Sustainability a lower frequency of posts each week gives you as the writer the possibility to focus on a topic or theme and not have to worry about swamping your readers inbox or RSS feed.
  • Keep your blog design simple and accessible: I am not someone that is very inclined to read a blog post that is looking to ‘busy’ and is over -designed. In my view the content needs to be the focus. My blog is simple in terms of design and my experience over the past years has shown that this is the best way forward when you write about CSR / Sustainability.

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