MSLGROUP Hires Anne Erhard, Veteran Cause Marketing Executive, as Senior Vice President in the Boston Office
(3BLMedia / theCSRfeed) Boston - June 29, 2011 - MSLGROUP, the Publicis Groupe's flagship communications and engagement company, today announced the appointment of Anne Erhard as Senior Vice President in the Cause Marketing/CSR practice in the Boston office.
Anne, a veteran of corporate and nonprofit cause-related campaigns including lasting initiatives such as the American Heart Association's "Go Red for Women,” L’Oréal USA's "For Women in Science," and Jockey International’s "Jockey Being Family," will work with Scott Beaudoin, North America Director of Cause Marketing/CSR and the North America team to drive cause-related business and thought leadership in New England and throughout MSLGROUP’s global network. Specifically, she will support the expansion of MSLGROUP’s purpose-inspired marketing efforts with clients like Kellogg's and Procter & Gamble. Her arrival complements existing growth initiatives in the Boston office and continues to fuel Cause Marketing/CSR as a focal point of MSLGROUP’s services globally.
Anne brings more than ten years experience in integrated marketing communications, corporate and nonprofit cause branding, and public/private partnership development with work spanning multiple industries including retail, beauty, food, consumer packaged goods, and pharmaceuticals. Her work has been recognized through dozens of industry awards, including: PR Week “Nonprofit Campaign of the Year,” the Cause Marketing Forum “Golden Halo,” and the Publicity Club of New England’s “Super Bell,” among others.
“More and more of our clients are seeking to seamlessly connect marketing and communications efforts to the higher purpose their brands stand for and the benefits that products and services can provide,” said Scott Beaudoin. “Cause and corporate social responsibility continue to be critical strategies to help brands amplify their soul and their sales, and we are thrilled to have Anne further strengthen MSLGROUP’s offering in this arena.”
Anne has served as a national spokesperson on partnership-building, cause-related trends and best practices. She is also a co-author of Breakthrough Nonprofit Branding: Seven Principles for Powering Extraordinary Growth, which was released in 2010.
“Our clients will benefit from Anne’s expertise and experience in leading award-winning, nationally-recognized cause-related programs,” said Meghan Gross, Managing Director of MSL Boston. “In addition, her arrival fuels continued growth of MSL Boston as we align our services to meet the growing needs of business in our region and beyond.”
MSLGROUP (mslgroup.com), the Publicis Groupe’s flagship specialty communications, PR and events network, is one of the world's top five PR and events networks. MSL’s offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences in real time. MSL offers clients insight-guided thinking and big, compelling ideas - followed by thorough execution. With the bottom line always the driving force, MSL ensures a return on engagement and a return on marketing investment.