Microsoft, Honda Among Brands Winning Favor for Environmental Responsibility

Microsoft, Honda Among Brands Winning Favor for Environmental Responsibility

Wednesday, June 4, 2014 - 11:00am

Posted by Dale Buss

Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestle top a new list of the world’s “most responsible” companies based on a survey by BBMG and GlobeScan that was released at the Sustainable Brands 2014 conference in San Diego this week. The Union of Concerned Scientists also named Hyundai-Kia, Honda and Toyota the "most eco-friendly automakers" in the world, with Hyundai-Kia topping Honda for the first time. 

The new surveys and rankings speak to the booming appetite by consumers for information about brands’ sustainability efforts and by brands for feedback on how they’re perceived to be doing. These days, a credible, consistent and highly communicated sustainability strategy has become a sine qua non for global brands in nearly all consumer businesses.

The latest example: Liquor leader Bacardi Limited recently launched an initiative it calls “Good Spirited,” a global sustainability strategy that includes sustainable sourcing of all cardboard cases for Bacardi rum in North America, building of a “green-certified” distillery for Bombay Sapphire in England and responsibly sourcing more than 100 botanicals used in making Martini vermouth and other drinks.

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The initiative “is critical to our growth,” Bacardi Chairman Facundo Bacardi said in a press release. “We are making this commitment to our customers and consumers, who also want to be more sustainable.”

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Click here to learn more about Bacardi Limited Good Spirited: Building a Sustainable Future

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