Making Promises: First Calgary Financial's Inspiring Strategic Plan

Sep 1, 2011 9:00 AM ET

LBG Canada Blog

First Calgary Financial has embarked on a new journey, one filled with promises and commitments not only to their stakeholders, but to each other as employees and concerned corporate citizens. 

Historically, corporate social responsibly (CSR) initiatives have been led by a single department at First Calgary Financial - responsible for reporting, implementation and communication.  In the past year, the Board and Executive team underwent a strategic planning process to create a new five year strategic plan as well as a document containing the organization’s CSR commitments. While they underwent this process, they identified countless overlaps and began to realize how CSR was inseparable from their strategic plan.  As a result, the Executive Team crafted a strategic plan that embedded their CSR commitments into the core business functions and decision-making. Essentially, their strategic plan is their CSR document.

The strategic plan is based on three promises: social, environmental and economic. The three promises are together incorporated into First Calgary Financial’s decision-making framework. “CSR is not one department’s role; it’s how we do business,” states Dani DeBoice, Director of Corporate Citizenship. Now, the company’s economics are understood not only in financial terms, but also within social and environmental contexts. 

Continue reading how First Calgary Financial (an LBG Canada company) partnered with SiMPACT to identify metrics that will inform a social return on investment (SROI) valuation of the social promise commitments. Read more.. 

About SiMPACT:
SiMPACT was established in 2005 with a vision to support management systems and skill development in the areas of strategic community investment and social return on investment (SROI). 
SiMPACT is the facilitator of 
LBG Canada, a growing group of companies using the LBG Model as a management framework to maximize the value of community investment programs – for the community and for the business.  Companies involved in LBG Canada are achieving a higher quality standard in program design, resource allocation and evaluation of the community investments.  The increasing use of the LBG Canada logo in public reporting symbolizes a commitment to quality and good governance of the community investment portfolio.