Kevin Jones of GOOD Capital announces "Mission Markets Working"

Feb 11, 2011 12:50 PM ET

Mission Markets Blog

Check out this great post from our friends at Good Capital!

"Mission Markets Working"
By Kevin Jones

"I’m seeing the infrastructure of the social capital market come together with accelerating speed and clarity this year. An important step toward maturity was reached when Impact Investors bought equity in two social enterprises on the Mission Markets platform. Lumni, an international pioneer in what it calls “human capital financing” invests in higher-education for low-income students, raised $50,000. HotFrog, an online media portal that has yet to launch, raised $25,00.

The investments come from a Family Office and an accredited investor, people who believe creating the social capital market itself is important, along with investing in an enterprise. In addition, Better World Books, a $50 million plus revenue for profit social enterprise is using Mission Markets for a secondary offering. “Secondary liquidity is critical to driving a fast moving enterprise’s growth as it reaches scale, and we are the first in impact investing space to reach this milestone,” said BWB CEO, David Murphy. Better World Books is a Good Capital portfolio company.

The transactions are more important for what they represent than the dollar totals. They are a solid step away from the visionary social enterprise founder having to make endless rounds of sales pitches, losing focus on her company while she raises money. Things that had just been concepts and ideas are becoming real and institutionalized as the infrastructure of the market that wants to create a good world comes together."

Click here to read the full article. Want to learn more? Sign up for our big Mission Markets 101 Webinar next week!

- The Mission Markets Team


Mission Markets operates a private investment exchange facilitating transactions within the social and environmental capital markets. The Mission Markets platform provides companies and organizations with access to funding and impact investors an efficient way to evaluate, invest in and monitor sustainable investment opportunities.