Justmeans Insights Featured in Mashable Article on CSR Tools
This week, Mashable published an article entitled "9 Sites That Measure Companies’ Social Responsibility". The article lists some amazing organizations that are working to provide greater transparency around CSR performance (and for which we have a great deal of admiration), including The Good Guide, ClimateCounts.org, and Fair Trade USA. Moreover, we were thrilled that Justmeans Insights was included on the list. Here's what Mashable's Christie Marchese had to say about Justmeans Insights:
Justmeans Insights, which launched just last month, helps investors, the media, practitioners and consumers measure a company’s CSR, environmental impact and sustainability performance against its competitors. Insights provides the data visualization tools to compare these companies. “We look at a number of standards including the Global Reporting Initiative, dig through thousands of historical reports, and then pull all of that into a data visualization tool normalized to financials, employees, etc,” [Justmeans Founder and Chairman] Martin [Smith] explained. “The result is that anyone can then compare companies across industries, sectors, geographies along the same normalized metrics.”
Justmeans, a subsidiary of 3BL Media, provides content consulting and online news distribution for companies committed to social and environmental performance. Founded in 2008, the company rapidly grew its online community of practitioners, investors, journalists, activists, and students to 250,000 registered users. A wide variety of companies rely on Justmeans news distribution services to create, distribute, and analyze performance on media releases related to social and environmental performance. Justmeans is also the publisher of the Social Innovation Awards.