Justmeans Announces Launch of Insights™ - An Environmental, Social and Governance (ESG) Data Visualization Platform for Measuring, Managing and Comparing Sustainability Performance

(3BL Media / theCSRfeed) October 12, 2011 - Justmeans today announced the launch of Justmeans Insights™, a new social and environmental data visualization platform to enable large and mid-cap companies to measure material CSR performance indicators against their peers. The initial launch features companies in three industries: Pharmaceuticals (24), Semiconductors (14) and Computers & Peripherals (15). Elements of the new platform include:

• Ability to drill down into 100+ key quantitative and qualitative environmental, social and governance performance indicators with historical trend tracking over multiple years

• All data points linked to original source documents

• Quantitative environmental performance indicators normalized by market capitalization with intensity metrics by revenue

• Ability to cross-reference with the Global Reporting Initiative G3.1 Guidelines

• View of competitive landscape with functionality for instantly creating and sharing actively linked charts that can be embedded into communications

• Comments from company sustainability and investor relations representatives on indicator performance or rationale for non-reporting of individual indicators

• Ability for companies to update their performance data in real time

  The next release of the Justmeans Insights™ platform will allow for cross industry, sector and country data visualization and comparisons. Custom research and data sets are also available.    “Justmeans Insights provides sustainability professionals, asset managers and communications professionals a holistic view of a public company’s performance against their peers. This critical view of comparative sustainability performance data will help drive better decisions. Effective use of the platform instantly helps companies uncover where they demonstrate leadership and where they are lagging.” noted Michael Muyot, President of CRD Analytics.   Following on the initial launch of the Pharmaceuticals, Semiconductors and Computers & Peripherals industries, fourth quarter rankings will include Oil & Gas, Telecommunications, Healthcare Equipment & Diagnostics, Utilities and others.   The platform leverages CRD Analytics’ SmartView^® 360 Platform, a proprietary system used to screen and rank companies based on quantitative financial, environmental, social and governance performance metrics.  The SmartView^® 360 Platform powers several investable indexes such as the NASDAQ OMX CRD Global Sustainability Index (QCRD).   “As the number of sustainability rankings has increased dramatically over the past decade, companies have found long, non category-specific ranking lists irrelevant. Justmeans Insights™ provides companies with the ability to compare performance against peers and competitors within their industry or sector along with key data points. Our reasoning behind the launch of Justmeans Insights™ is to elevate the conversation on what meaningful social and environmental performance looks like,” said Martin Smith, CEO of Justmeans.   Rankings and company profiles, by industry are available at http://www.justmeans.com/insights and the data visualization platform is available by subscription.   About Justmeans Justmeans, a subsidiary of 3BLMedia, provides content consulting and online news distribution for companies committed to social and environmental performance. Founded in 2008, the company rapidly grew its online community of practitioners, investors, journalists, activists, and students to 250,000 registered users. A wide variety of companies rely on Justmeans news distribution services to create, distribute, and analyze performance on media releases related to social and environmental performance.  Justmeans is also the publisher of the Social Innovation Awards.   About CRD Analytics CRD Analytics is a leading provider of independent sustainability investment analytics. Using its proprietary SmartView^® 360 Platform, CRD Analytics empowers its clients with actionable and performance-driven information distilled from large sets of complex data including financial, environmental, social, governance, brand perception and reputational risk. CRD Analytics partners with its clients to construct proprietary index-based products – Exchange-Traded Funds (ETFs), separately-managed accounts, mutual funds and Unit Investment Trusts (UITs). crdanalytics.com   Contacts: Martin Smith CEO Justmeans Chairman 3BL Media msmith@justmeans.com                                                                 866-508-0993   Michael Muyot President & Founder  CRD Analytics  mmuyot@crdanalytics.com  347.415.6243