June's Book of the Month

Jun 2, 2010 6:55 PM ET

Be Green Packaging Blog - Live the Color

Cradle to Cradle,” by William McDonough & Michael Braungart, has been selected to be Be Green Packaging’s Book of the Month.

Be Green will post a quiz on their blog at the end of the month. Read "Cradle to Cradle" by the end of June and take the quiz, and you'll be entered for a chance to win a T-Shirt, a free copy of July's book of the month, or other great prizes. Start reading today!

Summary: “‘Reduce, reuse, recycle,’ urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, ‘cradle to grave’ manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective… Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new…”

Be Green Packaging is a Santa Barbara, California based company specializing in tree-free, compostable packaging for the food and industrial packaging industries. Be Green creates custom packaging designs and also has a line of products suitable for any restaurant, grocery store, or cafeteria. All Be Green products are GMO-free, will compost within 90 days, and are freezer and microwave safe. In an effort to fight foam, Be Green strives to provide a better, safer, more environmentally-friendly product. For more information, please click here.