It's Likely That Your Favorite Nonprofit Wants 'Gifts,' Not Just Checks. Here's the Difference.
By John Ruhlin
What if you gave of your expertise as part of your philanthropic mission? For instance, instead of giving $10,000, you could donate $10,000 in logistical support or other help to solve back-end problems and streamline the organization’s processes.
PepsiCo has successfully put this strategy into practice. The food and beverage company's Food for Good program leverages its industry experience and knowledge of logistics to provide healthful meals for free to families with low incomes. Other companies could follow in PepsiCo's footsteps, or at least offer their experiences in the same way to benefit a charity in their own industry.
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