Ireland - Lady's Children's Hospital

Jun 24, 2016 3:00 PM ET
Campaign: Sanofi Global

​Counter Display Units help pharmacists keep key consumer medicines on their counters and close to the customer for recommendation…. but it is a costly, labour intensive service. Instead of paying to outsource this labour intensive job, Sanofi staff, family and friends volunteered to do the manual labour themselves over several weekends allowing Sanofi to make a very significant donation to the hospital as part of their ‘Sanofi Inspires’ initiative.


  • CDUs are great way to present our product to customers.
  • Excellent team building experience.
  • It was a positive opportunity to work together.
  • Our donation to the CMRF supports a positive image for Sanofi in Ireland.
  • Raise funds for a charity which touches many of our hearts.
  • This project has strengthened our relationship


Sanofi Ireland have come together in an unusual way to raise much needed funds for the Children’s Medical & Research Foundation (CMRF) Crumlin, the principle fundraising body for Our Lady’s Children’s Hospital, Crumlin.