Ian Yolles to Present at Net Impact Conference
RecycleBank chief marketing officer to discuss how to motivate consumers to adopt environmentally friendly behaviors
(3BL Media / theCSRfeed) NEW YORK, NY – October 28, 2010 – Ian Yolles, CMO ofRecycleBank®, the premier green rewards program that motivates people to take environmental actions, will be speaking on a panel at the Net Impact Conference entitled, “Turning Trash to Treasure: Changing Consumer Behavior Through Incentive-based Recycling. ” During the panel discussion, Yolles will share RecycleBank’s unique approach to influencing consumer behavior by using incentives to motivate and reward consumers for their environmental actions. RecycleBank’s leadership in environmental innovation has received substantial worldwide recognition, including recently being honored as part of the 2010 Global Cleantech 100 and GoingGreen Silicon Valley 100 lists.
Details of the panel are as follows:Who: Ian Yolles, Chief Marketing Officer, Recyclebank Paul Ligon, Managing Director, Waste Management Jo Opot, VP of Business Development, TerraCycle Jim Frey, Principal & CEO, Resource Recycling Systems (moderator) What: “Turning Trash to Treasure: Changing Consumer Behavior Through Incentive-based Recycling” panel discussion Where: Net Impact Conference, University of Michigan Ross School of Business; Ann Arbor, Mich. When: Friday, Oct. 29 from 2:30 - 4:00 p.m. EDT Held in Ann Arbor, Mich., the Net Impact Conference kicked off today and runs through Saturday. The conference is the world’s largest and most dynamic corporate responsibility and sustainability-related event, attracting more than 2,500 of the top professionals from a variety of fields, including consultants, CSR practitioners, nonprofit leaders, and sustainability specialists, and students from top business, policy, and environmental graduate programs around the world. # # # About RecycleBank
RecycleBank® motivates people to take greener actions and rewards consumers with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronic-waste recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com