HP: Upgrading Citizenship to a Whole New Level

HP: Upgrading Citizenship to a Whole New Level

Thursday, September 17, 2015 - 11:30am

CAMPAIGN: Best Practice

CONTENT: Article

In order to build a truly sustainable organisation, global companies these days acknowledge that the umbrella of their stakeholders extends further than ever before.

Chris Librie, senior director, strategy & communications, HP Living Progress, says that global citizenship has been part of HP’s DNA from the outset. “It was part of our foundational values,” he says. “However, it wasn’t totally embedded in the corporate strategy. In true Silicon Valley fashion, we were very decentralized. Sustainability was initiated by individuals and teams, but it wasn’t communicated coherently,” he explains.

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