How to Make Consumer Loyalty Part of Your Business Sustainability Strategy

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 27, 2010 9:50 AM ET

Taiga Company Blog

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand ?  Our sustainability consulting clients tell us that repeat business is one of the most important aspects of their survival.  We hear more and more that company loyalty, brand loyalty, product loyalty are all essential to business sustainability. 

Developing and delivering commercially successful products and services that build customer loyalty can be a challenge in today’s dynamic consumer market.  To do this, we find companies:
 
•    Shifting sustainability from a cost add-on to a consumer value driver.
•    Integrating sustainability concepts directly into product and service development.
•    Responsibly delivering sustainable product to market that consumers appreciate.
 
Stepping it up a notch, companies on the leading edge recognize consumer preferences are constantly changing, and they are tapping into that knowledge.  Unlike their predecessors, the ‘now’ generation of companies can no longer work in a strategy bubble. 
 
To be sustainable, businesses must develop a dynamic and engaging business model to capture stakeholder interests.  Common business sustainability strategies might include: click here to continue reading.
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

 TAIGA8555