How Kleenex, Quaker Oats, and H&M are Embracing CSR in Back-to-School Campaigns

by Chris Daniels
Aug 20, 2014 6:10 PM ET

Originally published on PR Week

In the fashion industry, H&M North America is working with charity KIDS/Fashion Delivers on its back-to-school campaign. From August 21 to September 3, the retailer will give a new item of denim apparel to someone in need through the nonprofit for each piece of denim bought at one of its stores.

It is promoting the partnership through media relations, social media, and digital, as well as in-store backing.

"Back-to-school is an important time in a child’s life, and some children are not fortunate enough to be able to buy new clothes for school," says Marybeth Schmitt, continental communications manager at H&M North America, via email. "Our partnership with KIDS/Fashion Delivers with our Wear Denim, Share Denim campaign provides us the opportunity to reach over 800 charities impacted by poverty."

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